Experiences

Planned, wrote, and edited digital content across web, email, and social channels to ensure clarity, consistency, and brand voice alignment
Managed editorial calendars and scheduled posts to maximize engagement and readership
Optimized headlines, UX copy, and long-form content based on performance data and SEO best practices
Maintained brand tone of voice while adapting messaging for diverse audiences and platforms
Collaborated with designers, writers, and stakeholders to deliver strategic, on-deadline content for product launches and campaigns

Translated and localized English-language mental health content into Brazilian Portuguese, ensuring emotional accuracy, accessibility, and cultural sensitivity
Adapted terminology and tone to resonate with Brazilian readers while maintaining the author’s intent and clinical integrity
Collaborated closely with editors and subject-matter experts to preserve nuance around trauma, psychology, and self-help themes
Performed linguistic QA, copy-editing, and proofing to ensure clarity, cohesion, and readability throughout the manuscript
Adjusted idioms, metaphors, and references to align with Brazilian cultural context and improve relatability

Wrote original content and localized assets for multilingual campaigns, adapting message and voice by market
Used insights from psychology and consumer behavior to make copy more relatable to audiences across cultures
Helped create voice/tone guidelines for Portuguese-speaking audiences entering global markets
Worked cross-functionally with product and creative teams to ensure natural, engaging, in-context copy
Edited and proofread translated materials for grammar, flow, and cultural appropriateness